- i am just an worker , God is my Boss -
ஒன்றே குலம் ஒருவனே தேவன்
எல்லாப் புகழும் இறைவனுக்கே

Total Pageviews - MANISAT Now Available on Mobiles and Tablets

Thursday, September 18, 2014

ZING DIGITAL (A Dishtv Product) ZING DIGITAL START Now - Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

ZING DIGITAL (A Dishtv Product) ZING DIGITAL START Now
Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors.

Dish TV today launched a brand called Zing for targeting regional markets where Phase III and Phase IV digitisation has opened up significant opportunity.

The DTH TV provider would also soon launch Dish Box Office, an expanded movie-on-demand service.

Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.

Zing is part of Dish TV’s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.

The Zing packages are priced at Rs 175, Rs 249 and Rs 349. The company plans to spend Rs 7 crore on a 360 degree brand awareness and marketing campaign.

“With more than 10 to 12 million analogue television homes in West Bengal to be digitised in phase III and IV, we would like to grow our business here,” said Dish TV CEO R C Venkateish.

“Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla,” said Dish TV India COO Salil Kapoor.

As part of Dish Box Office, Dish TV would offer half-a-dozen movies through the day instead of just one movie on demand now. “As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” Kapoor said.

Talking about phase 1 digitisation in Kolkata, Kapoor said DTH has a market share of around 30 per cent, of which Dish TV’s share of around 28 per cent. Dish TV has a subscriber base of around 11.8 million in India.





0 comments:

Post a Comment

THANKS FOR VISIT

Note: Only a member of this blog may post a comment.

சேனல்கள்: ஒரு மணி நேரத்திற்கு 12 நிமிடங்கள் மட்டுமே விளம்பரம் என்ற TRAIயின் பரிந்துரையை..!!

SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374 - contact- 0091-9842153374 manisat - Videocon For Sale - All indian DTH , Dialog Tv, C Band 6ft Dish KU Band Dish, Videocon D2H for Contact- 0091-9842153374 - manisathish29@yahoo.com , videocon d2h d2h , videocon d2h hd recoder, videocon d2h in chennai, videocon d2h in Coimbatore, Videocon d2h , videocon d2h in kl, videocon d2h in madurai,SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374 videocon d2h in malasiya, videocon d2h in penang, videocon d2h in trichy, videocon d2h , videocon d2h , videocon d2h pendrive box videocon d2h pvr, videocon d2h recharge, videocon d2h recoder videocon d2h recording box, videocon d2h, videocon dth, videocon dth trichy Contact- 0091-9842153374 - manisathish29@yahoo.com SOLID BHD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374 contact- 0091-9842153374 manisat - Videocon Box for Sale SATELLITE TELEPORTING SERVICES - TV CHANNELS UPLINK (CDN) - New TV Channels to Uplink on Satellites - KU - C BAND UPLINK CONTACT - 0091-9842153374 - manisathish29@yahoo.com , videocon d2h in d2h , videocon d2h hd recoder, videocon d2h in chennai, videocon d2h in Coimbatore, Videocon d2h , videocon d2h , videocon d2h in madurai, videocon d2h, videocon d2h , videocon d2h in trichy, videocon d2h in, videocon d2h, videocon d2h pendrive box videocon d2h pvr, videocon d2h recharge, SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374videocon d2h recoder videocon d2h recording box, videocon d2h, videocon dth , videocon dth trichy Contact- 0091-9842153374 - manisathish29@yahoo.com
SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374 - contact- 0091-9842153374 manisat - Videocon For Sale - All indian DTH , Dialog Tv, C Band 6ft Dish KU Band Dish, Videocon D2H for Contact- 0091-9842153374 - manisathish29@yahoo.com , videocon d2h d2h , videocon d2h hd recoder, videocon d2h in chennai, videocon d2h in Coimbatore, Videocon d2h , videocon d2h in kl, videocon d2h in madurai,SOLID BISSKEY HD STB For SALE Contact-9842153374 - SOLID HD STB WITH BISS KEY FOR SALE Contact-9842153374 videocon d2h in malasiya, videocon d2h in penang, videocon d2h in trichy, videocon d2h , videocon d2h , videocon d2h pendrive box videocon d2h pvr, videocon d2h recharge, videocon d2h recoder videocon d2h recording box, videocon d2h, videocon dth, videocon dth trichy Contact- 0091-9842153374 - manisathish29@yahoo.com SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374 contact- 0091-9842153374 manisat - Videocon Box for Sale SATELLITE TELEPORTING SERVICES - TV CHANNELS UPLINK (CDN) - New TV Channels to Uplink on Satellites - KU - C BAND UPLINK CONTACT - 0091-9842153374 - manisathish29@yahoo.com , videocon d2h in d2h , videocon d2h hd recoder, videocon d2h in chennai, videocon d2h in Coimbatore, Videocon d2h , videocon d2h , videocon d2h in madurai, videocon d2h, videocon d2h , videocon d2h in trichy, videocon d2h in, videocon d2h, videocon d2h pendrive box videocon d2h pvr, videocon d2h recharge, SOLID HD STB For SALE Contact-9842153374 - SOLID HD STB FOR SALE Contact-9842153374videocon d2h recoder videocon d2h recording box, videocon d2h, videocon dth , videocon dth trichy Contact- 0091-9842153374 - manisathish29@yahoo.com
Twitter Delicious Facebook Digg Stumbleupon Favorites More