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Thursday, May 31, 2012

Hindi Cinema TV Coming Soon on DDD+

 Hindi Cinema TV Coming Soon on DDD+ 


Good News 4 DD Direct + DTH Viewers Soon can Watch Cinema TV


Initially available on Reliance Digital TV, Airtel Digital TV and Videocon d2h, negotiations are also reportedly underway between Cinema TV and the DTH arm of public broadcaster Doordarshan, DD Direct Plus.




A free-to-air channel, Cinema TV is currently available on three DTH platforms - Reliance Big TV, Videocon D2H, and Airtel Digital TV. To extend its reach in non-C&S markets, the channel is exploring partnership with DD Direct plus.

Cinema TV, a new 24-hour Hindi film channel, will be launched free-to-air across three of India's direct-to-home (DTH) satellite TV channels on 1 June.
Initially available on Reliance Digital TV, Airtel Digital TV and Videocon d2h, negotiations are also reportedly underway between Cinema TV and the DTH arm of public broadcaster Doordarshan, DD Direct Plus.
The new film channel is the first foray into television by the Dehradun-based Softline Creations, according to Indian Television.
"We have a library of 800 movies comprising across genres like drama, action, comedy, thriller and classic," says Softline's chief executive, Hitesh Sabharwal, whose career has included spells with Zee TV, Sony Pictures Entertainment, the Times Group and Astro Group.
The library includes titles such as Don, Rang De Basanti, Murder, Tangewala, Quickgun Murugun, Humse Badhkar Kaun, Wardat, and Sanam Hum Aapke Hain.
Much weight is being placed on the screening times of each film by the channel, as Sabharwal claims, "every movie has an appropriate time to watch. Through our channel, we aim to bring the family together by catering to the tastes of each member through several genres of movies."
The new channel faces stiff competition in India's Hindi movie space from the likes of Zee Cinema, SET Max, UTV Action, Star Gold, and the recently launched OK Movies - also from the Star TV stable.
“The concept behind launching a new movie channel is that cricket and movies are two staple diets of Indian viewers. Though there are other players in the market, we will sustain in this cut-throat competition as we are creating a bank of movies and promoting appointment viewing amongst our TG,” Sabharwal told Exchange4Media.


source 

http://www.indiantelevision.com/headline...may237.php
http://www.rapidtvnews.com/index.php/201...space.html







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